Scientific Games has agreed to provide the Kansas Lottery its Enhanced Partnership program for five years, with an additional option to extend it to 10. This includes instant game inventory management.
The Scientific Games program will deliver a variety of services for the Kansas Lottery system, including portfolio management, game-planning services, analytics, logistics, branding, and marketing support. The company works with lotteries in 50 countries around the world, as well as many online lotteries in the US.
Scientific Games has assisted the Kansas Lottery with technology services since 2018, and with both parties satisfied with their relationship, it made perfect sense to expand it:
“We are excited to advance our collaboration with Scientific Games through this expanded partnership,” Stephen Durrell, Executive Director of the Kansas Lottery, said in a press release. “The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio.”
Kansas Lottery joins Scientific Games’ Enhanced Partnership program
The Scientific Games Enhanced Partnership program is used by more than 20 lotteries worldwide, including five of the top six performing instant game lotteries. The program reportedly has delivered 33% better performance for US lotteries in the 2022-23 fiscal year, according to MAP weekly per capita sales.
In addition to the Enhanced Partnership program, the Kansas Lottery will also utilize the Scientific Games SCiQ retail ecosystem. The SCiQ system will provide enhanced security, along with real-time and store-level sales analytics that should improve instant game inventory management to enhance the retail sale process.
Kansas Lottery players can also expect an expanded inventory of games, with Scientific American continuing to develop instant game programs driven by its patented Infuse analytics engine.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said in the press release:
“As a systems customer since 2018, the Kansas Lottery is adding the SGEP (Scientific Games Expanded Partnership) program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics. This takes vision and a willingness to create change in their instant game program and we commend the Lottery’s leadership team on their work to continually improve profits for the state of Kansas.”
Scientific Games supports 150 lotteries with an ever-expanding portfolio
Scientific Games is the world’s largest lottery games creator, with a portfolio of products that comprise 70% of instant scratch-game sales globally. In total, the company provides retail and digital games, technology, analytics, and other services to 150 lotteries in 50 countries around the world.
Last month, Scientific Games extended a long-running partnership with the New York Lottery that first began in 1976.
The New York Lottery alone is a massive industry – with over 14,000 retailers and the eighth-largest market worldwide for instant scratch games, according to La Fleur’s 2024 World Almanac.
It’s also North America’s largest lottery, delivering $3.7 billion to support education in fiscal year 2023.
Scientific Games making headlines in recent months
Scientific Games has kept busy this quarter to stay ahead in the uber-competitive gaming industry. Last week, the company selected Beth Bresnahan to be SG’s new Chief Communications and Brand Officer to help further expand its marketing reach.
Earlier this month, it announced Mike Cardell as its new Senior Vice President of Americas Systems.
SG has also recently enhanced its gaming portfolio, reaching an agreement with Bulgaria’s 7777 gaming, which is an iGaming and iLottery provider offering lottery draw games, scratch cards, jackpots, and more. Overall, Scientific Games now has nine iLottery studio partners.
In addition, Scientific Games recently completed a $65 million project to install new technology at its facilities worldwide.
Photo by vectorfusionart via Shutterstock
Graphics from Scientific Games and the Kansas Lottery
About the Author
