Scientific Games (SG) has a new Chief Communications and Brand Officer, and Beth Bresnahan is her name.
Bresnahan is the first to hold the title at SG. The company created the position to meet the demands of its growing business and promoted her from within. She was previously the company’s Vice President of Strategic Communications.
The new role arises from the need to promote robust, consistent, and uniform representation throughout multiple channels and platforms globally. SG works with 150 lotteries in 50 countries worldwide, including many online lotteries in the US.
Bresnahan boasts an impressive resume
Bresnahan has worked for Scientific Games since 2022. She joined the company to become its VP of Strategic Communications, a position she held until her promotion.
Before joining SG, Bresnahan amassed over 20 years of experience in private and public sector roles, including nearly a decade in leadership positions in the lottery industry. Those included:
- Executive Director of the Massachusetts Lottery
- Executive Director of the DC Office of Lottery & Gaming
- Communications Director of the Massachusetts Lottery
- CEO of Essex Media Group
- Vice President of Rasky Baerlein Strategic Communications
- Legislative Director and Press Secretary of the Massachusetts Department of Housing and Community Development Department
She’s also provided consultation to esteemed brands across other industries. Some organizations she’s worked with include BJ’s Wholesale Club, the Boston Red Sox, Citizens Financial Group, and Wynn Resorts.
Pat McHugh, CEO of SG, said in a press release:
“This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”
Promotion part of Scientific Games’ continued expansion
SG has been a leader in the global lottery space since its founding in 1974. For 50 years, it has committed to continued innovation, growth, and expansion.
As a result, SG claims 70% of the global market for instant lottery games.
However, it can only maintain that market share by growing and staying one step ahead of the competition.
Bresnahan’s promotion is the most recent example of that growth, but it’s far from the only one.
The company recently expanded and subsequently reorganized its legal and public policy teams into a new department under one umbrella. Additionally, it made multiple recent high-profile hires, including Mike Cardell, its new Senior Vice President for its Americas operations.
In the last two months, SG has forged new partnerships, extended its deal with the New York Lottery, and completed a $65 million project to install new technology at its facilities worldwide.
A commitment to lottery value
SG has remained at the forefront of the global lottery industry as a direct result of its ability to provide value on several levels.
The company offers numerous services and solutions, including:
- iLottery studio partner programs
- Digital analytics for lotteries
- Lottery partner services
- Technologies, both gaming systems and retail point-of-sale systems
Of course, SG also provides cutting-edge instant scratch games and digital iLottery products.
This allows the company to make an impact on multiple levels, providing value to lotteries and players alike.
As a result, SG continues to grow its business and helps lotteries do the same by offering the best games to their players. It’s a win-win-win situation.
Photo by Talaj via Shutterstock
Graphic from Scientific Games
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