Scientific Games Partners With 7777 Gaming iLottery Studio Via Content Hub

Scientific Games (SG) continues to expand its list of global iLottery ties. The lottery pioneer announced a partnership with Bulgaria-based 7777 gaming on April 23.

The agreement comes through the company’s SG Content Hub Partner Program, which began in October 2023. The program combines lottery content aggregation and a game library partnership network.

7777 ninth partner to join Scientific Games’ program

7777 gaming was founded in 2020 as a data-driven iGaming and iLottery provider offering lottery draw games, scratch cards, jackpots, and more. It is the program’s ninth iLottery studio partner.

The network features access to SG’s curated selection of games across different play styles from the company and its leading studio partners. Games are available in multiple languages to serve customers in all 50 countries where SG operates.

Steve Hickson, VP of Digital Games for Scientific Games, said in a press release:

“We are delighted to welcome yet another top-class lottery game studio to our SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers.

“The SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry.”

7777 gaming joins other recent additions to the program:

  • Malta-based Multiplay Gaming (March 2024)
  • Iceland-based Bwloto (February 2024)
  • Sweden-based Random State (February 2024)

A win-win situation for both lottery providers

SG will offer content from 7777’s library due to the partnership. This allows 7777 to expand the reach of its innovative, fun, and unique list of offerings.

7777 gaming CEO Elenea Shaterova called the partnership “a significant milestone” for the company.

In less than four years, 7777 gaming has utilized its team of experts with over 20 years of field experience to make a name for itself. It has licenses in Bulgaria and Romania and has forged partnerships with other iLottery and iGaming aggregators and platforms. Recent examples include the Ukranian National Lottery (UNL) and Azerlotereya, a national lottery company in Azerbaijan.

Shaterova added, “By integrating our lottery digital games into the SG Content Hub Partner Program, we gain exceptional opportunities to showcase our portfolio to numerous lottery operators worldwide. We are confident that this collaboration will yield numerous benefits for all stakeholders involved in upcoming lottery projects.”

Scientific Games and innovation are synonymous

SG’s recent alliance with 7777 strengthens its growing Content Hub Partner Program, which in itself exemplifies SG’s commitment to innovation in the lottery industry for 50 years. That commitment has led the company to an estimated 70% market share in global instant lottery games.

Earlier this month, SG made headlines once more after it celebrated the release of a new high-definition technology that it will use at its production facilities. The $65 million investment creates more flexibility for lotteries and an improved game experience for players, all while incorporating environmentally-friendly practices.


Photo by PlayiLottery

About the Author

Hill Kerby

Hill Kerby

Hill Kerby has been writing about the online and retail lottery industry in the US since 2021. He is a contributor to multiple Catena Media sites and has a background in poker, sports and psychology which he incorporates into his writing. You can email him at [email protected].
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