The World Lottery Association is welcoming 7777 gaming into its club.
The company that provides gaming options to states with online lotteries through its partnership with Scientific Games, announced Monday it is now a new member of the WLA.
This helps build a strong reputation and added trust for 7777 gaming as it looks to further expand its footprint in the US and global lottery markets.
World Lottery Association helps support industry innovators
The WLA is a recognized organization that is helping shape the regulated lottery and sports betting industries.
As a member, the WLA aids companies by supporting their efforts to create a positive societal impact, while upholding the highest standards of integrity and responsible gaming.
7777 gaming has been working on building its portfolio of lottery products since the company was founded in 2020.
The Bulgaria-based operator has its hands on iLottery and retail lottery markets.
The current focus of 7777 gaming is providing digital lottery solutions. That includes a comprehensive range of products, such as:
- Electronic scratch tickets
- Instant win games
- Ticket lottery
- Sports lottery
- Instant Keno
- Instant Bingo
- Slottery
Chief Commercial Officer at 7777 gaming, Elena Shaterova, is excited to have the company become part of the WLA, as she noted in a press release:
“Becoming a member of the World Lottery Association is a significant step for 7777 gaming as we continue to expand our footprint in the regulated lottery market. We are committed to adhering to the highest standards of responsible gaming and integrity, and we believe that our partnership with the WLA will help us achieve these goals while contributing positively to the industry as a whole.”
7777 to take part in World Lottery Summit
On top of joining the WLA, 7777 gaming also announced it will participate in the upcoming 2024 World Lottery Summit.
The WLS, organized by the WLA and Française des Jeux (FDJ), will take place in Paris from Oct. 21-24. The event will gather the global lottery and sports betting community to discuss key industry trends and developments.
This year’s theme of the WLS is “Impacting Society Together.” It will explore three pillars:
- Impact of lottery and sports betting operators’ know-how
- Society at the heart of lottery and sports betting operators’ values
- Together we are stronger
Scientific Games creates US lottery avenue for 7777 gaming
This past April, Scientific Games added 7777 gaming as one of its iLottery studio partners. The deal provided select US online lotteries with the 7777 gaming library.
Though 7777 holds gambling licenses in Bulgaria and Romania, it has MGA certification to provide its content to US markets.
Recently, 7777 gaming co-founder Milen Ganev touched on the company’s look toward the future in an interview with Focus Gaming News.
Ganev believes the company can build on its iLottery potential through the use of artificial intelligence:
“Digital lottery offers innovative features such as instant win games, digital scratch cards, and mobile compatibility, appealing to the new generation of players. Additionally, iLottery integrates advanced data analytics and personalized marketing, providing the operators with valuable insights and improving customer experience. This digital evolution is driving growth and modernization in the lottery sector.”
Ganev projects that the worldwide iLottery market will hit over $18 billion in revenue this year.
Photo by Frank Fiedler via Shutterstock
Graphic from 7777 gaming
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