AI Provides Endless Possibilities For iLottery, Says 7777 Gaming’s Ganev

The online lottery innovation race is picking up steam daily.

More companies are diving into the endless possibilities the iLottery landscape can provide through the growth of technology and artificial intelligence.

7777 gaming co-founder Milen Ganev recently spoke with Focus Gaming News about the industry’s development.

No longer is it just about offering instant win games online. It’s now about tapping into each player’s personal preferences and providing a unique experience:

“Digital lottery offers innovative features such as instant win games, digital scratch cards, and mobile compatibility, appealing to the new generation of players. Additionally, iLottery integrates advanced data analytics and personalized marketing, providing the operators with valuable insights and improving customer experience. This digital evolution is driving growth and modernization in the lottery sector.”

Ganev projects over $18 billion for iLottery in 2024

Though still with a small footprint in the US market, iLottery is expected to grow at a relatively rapid pace.

As more states with online lotteries emerge, more focus will continue to be put on the product.

Earlier this year, Statista projected that the online lottery market in the US would hit $5.74 billion in revenue for 2024.

Ganev told Focus Gaming News that the iLottery worldwide market will reach $18.38 billion this year. Because of that, innovations and advancements are key to keeping the iLottery market on a high trajectory.

“This growth drives the need for strategic innovations and advancements. At 7777 gaming, we expand our market presence and enhance our game portfolio in this crucial iGaming vertical. Our commitment to innovation involves investing heavily in developing cutting-edge digital lottery products and ensuring our content meets the diverse regulatory requirements of different jurisdictions.”

With that in mind, artificial intelligence (AI) is a big focus for these gaming companies.

AI is already having an impact, especially in personalization. It affects how players interact with games, while also adjusting the presentation of their home screens.

These lottery apps can now offer games tailored toward a user’s previous experience on the platform, something Ganev believes is crucial to growth:

“By incorporating the latest AI trends, such as predictive analytics and personalized content, into our portfolio, we aim to remain competitive and meet the evolving demands of players in the digital lottery space. Later this year, we will present our first game with all graphics created by AI, showcasing our commitment to cutting-edge innovation.”

7777 gaming partners up with Scientific Games

7777 gaming is a business-to-business iGaming provider that offers a wide range of gaming products, from casino gambling to iLottery.

The Bulgaria-based company was founded in 2020.

Recently, 7777 gaming partnered with Scientific Games to become one of SG’s studio partners. It was added to the SG Content Hub Partner Program. That makes nine different gaming studios working with Scientific Games and its iLottery hub, which was launched in October 2023.

As part of the deal, 7777 gaming is opened up to more online lotteries around the country, as Scientific Games is utilized across 50 countries worldwide. Establishing a presence in the US is a big step for 7777 gaming, according to Ganev:

“7777 gaming aims to leverage its strategic ilottery deal with Scientific Games’ Content Hub by providing its innovative and engaging digital lottery content to all lotteries powered by Scientific Games, including those in the US market.

“This partnership significantly enhances 7777 gaming’s market presence by reaching a broader audience and offering tailored, high-quality lottery experiences. We anticipate expanding our footprint in the digital lottery market worldwide.”

With this latest development, Ganev says 7777 gaming is focused on expanding its content library in 2024, as well as building on its recent market additions to become more of a global player:

“Opening new markets is our second major goal. We are constantly in conversations with leading lotteries in various jurisdictions worldwide. Recognized as an innovative and modern provider of digital lottery game content, we see great potential for market expansion.”


Photo by Dana.S via Shutterstock

About the Author

Drew Ellis

Drew Ellis

Lead Writer
A member of Catena Media since 2020, Drew Ellis is the Lead Writer at PlayiLottery, where he handles coverage of the online and retail lottery industry in the US. He previously spearheaded news content at PlayMichigan, where he covered one of the most prominent online lottery industries in the US — among the many other aspects of Michigan's sprawling iGaming market. You can email him at [email protected].
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