One of the world’s largest lottery operators just keeps growing. Scientific Games, a worldwide leader in online lottery games, draw content, instants, Keno, and more, just announced a partnership with UK-based Jelly Entertainment, as well as Allodium Games, a Prague-based online scratchcard creator.
The agreement with the European gaming entities will further expand the Scientific Games Content Hub, which is already considered one of the industry’s best game catalogs.
“Our digital content experts around the globe welcome Allodium Games and Jelly Entertainment to the SG Content Hub and its rapidly expanding roster of partner studios,” Steve Hickson, VP of Digital Games for Scientific Games, said in a press release. “Each of these new partners offer unique, exciting game experiences further increasing the variety of content available to our customers and their players.”
Jelly Entertainment, Allodium products to further diversify Scientific Games content
Allodium Games boasts more than 100 titles in its game library and has created a specific niche in online scratchcards, including custom products tailored to specific lottery markets.
Meanwhile, Jelly Entertainment, a relatively newer company that created its first product in 2021, will bring its innovative and highly entertaining titles to Scientific Games, delivering both social and real-money play.
Salva Lima, Chief Commercial Officer at Jelly Entertainment, said in the press release:
“We are very excited to be partnering with Scientific Games. It is an agreement that allows us to expand our reach to more players across various markets. Scientific Games holds top-tier status in a key vertical that will aid in our expansion locally, across Europe and westward as we look at the Americas.”
Scientific Games is global leader in lottery market share
Scientific Games has partnered with nearly 25 studios for its SG Content Hub Partner Program, which offers a wide variety of game portfolios to engage lottery players in diverse worldwide markets.
Overall, the company operates in more than 50 countries across the globe and can claim 19 of the top 20 markets in instant game sales. Scientific Games products also account for an estimated 70% of all instant game retail sales globally.
Recent trends seem promising for SG Fast Play, SCiQ technology
In the US market specifically, Scientific Games has made headlines for its recent success with Fast Play options.
Its Fast Play games generated over $1.5 billion in sales for fiscal year 2024 within the country.
At present, SG Fast Play games are available from 27 different state lotteries, with more likely to be added in the future.
Scientific Games is also fueling growth in Colorado markets that are deploying the company’s SCiQ technology. The SCiQ lottery vending systems use innovative graphics and modern technology that track real-time sales trends and data to deliver an enhanced experience for both players and lottery retailers.
In Colorado locations that have implemented the SCiQ machines, scratch sales have increased by up to 13.7%.
With all these targeted efforts to continuously improve its products and partnerships, Scientific Games is making numerous strides to stay ahead in the world lottery landscape.
Photo by vectorfusionart via Shutterstock
Graphic from Scientific Games
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