The latest collaboration from Scientific Games will bring an abundance of sports to the company’s content library.
Scientific Games, a worldwide industry leader providing lottery draw games, Keno, instants, and more, announced a partnership with Inspired Entertainment that will deliver Inspired’s extensive gaming library and its life-like virtual sports titles to the SG Content Hub Partner Program.
Inspired Entertainment has a gaming footprint that includes over 50,000 machines and more than 100 websites in 35 countries, but it may be best known for its collection of virtual sports titles that provide immersive experiences to players. The virtual sports games feature football, basketball, baseball, soccer, tennis, and horse racing, with licensing from some well-known teams and leagues to foster even more realism.
“We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship,” Steve Hickson, VP of Digital Games for Scientific Games, said in a news release. “Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”
SG-Inspired Entertainment’s expanded deal benefits players and both brands
Scientific Games had previously partnered with Inspired to bring the company’s sports betting aggregator to SG’s sports betting customers across the globe.
This latest venture will further enhance the Scientific Games portfolio, which is already a leader in the lottery industry.
Inspired Entertainment’s virtual sports games provide realistic experiences for sports fans and are an emerging revenue stream for gaming operators around the world. Each game lasts approximately 90 seconds and provides 24/7 access to the excitement of a sporting event.
Inspired Entertainment’s virtual sports titles are a diverse collection that ranges from more traditional sports to less mainstream events, such as cricket, E-sports, and greyhound racing. Inspired has also obtained licensing from the NFL for a new football title, V-Play NFL.
Brooks Pierce, President and CEO of Inspired Entertainment, said in the press release:
“Joining the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content. We’re thrilled to bring the virtual sports experience to iLottery players globally through this partnership.”
Scientific Games acquires multiple partnerships, awards this quarter
With its latest partnership, Scientific Games continues its commitment to constant innovation and expansion in the lottery industry.
The company, which has more than 3,000 employees and a presence in over 50 countries worldwide, recently reached agreements to provide products and support to lotteries in Louisiana, Washington, and Kansas.
Scientific Games also received recognition recently for its efforts in the workplace. In July, SG’s Jeff Fain received a 2024 Powers Award from the North American State and Provincial Lotteries Association. Fain, who was nominated by the New Mexico Lottery, received the prestigious award which recognizes individuals who possess the highest achievement, drive, and integrity in their work.
Scientific Games was also honored with two 2024 Communitas Awards in July. Those accolades were awarded in the following categories:
- Ethical and Environmental Responsibility: Green Initiatives – which recognized the company’s new state-of-the-art facility serving the UK’s National Lottery.
- Company Community Service: Community Partnership – which recognized an innovative urban farm project in Montreal that is developing community-friendly, sustainable agriculture on a Scientific Games site that produces instant games for the Canadian Lottery.
Photo by Adam Vilimek via Shutterstock
Graphics from Scientific Games and Inspired Entertainment
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