The future is now. The Colorado Lottery and IGT, a global gaming leader, recently announced a seven-year contract that will deploy IGT’s innovative technology and tools to enhance all aspects of the state’s lottery operations.
Colorado, which is currently limited to retail play, including lottery draw games, scratch-offs, and more, will lean on IGT’s extensive experience to help grow lottery revenue in the Centennial State.
Colorado deal with IGT includes new operating system and mobile app
As part of the agreement, IGT’s Aurora operating system will replace Colorado’s current technology. In addition, the company’s integrated lottery products will provide additional games, enhanced marketing, a single-player view, and an improved player experience.
Jay Gendron, IGT Chief Operating Officer of Global Lottery, expressed his excitement in a news release:
“IGT is thrilled to continue working with the Colorado Lottery and delivering high-performing products that will contribute to growing its business. OMNIA, along with the upgrades to retailer equipment and new mobile convenience app, will provide the Lottery with actionable data and tools to manage daily operations and offer players with enhanced retail and mobile experiences.”
As noted by Gendron, one of the eventual goals of the IGT-Colorado Lottery partnership is a new mobile app for the state’s players. Once the new lottery app is completed, players will be able to scan a draw game or scratch-off ticket and immediately transfer winnings to a linked bank account.
Other initiatives will upgrade the equipment at lottery retailers across the state, which should improve the efficiency of all lottery transactions.
Tom Seaver, Colorado Lottery Director, was optimistic about the impending upgrades:
“We are looking forward to replacing our current equipment with IGT’s most advanced technology, providing more convenient options for players and achieving continued sales growth and funding Colorado’s great outdoors.”
Colorado Lottery has generated billions for state recreation projects
The Colorado Lottery is the only lottery in the country whose revenues help fund outdoor recreation. Since 1985, the Colorado Lottery has provided more than $3.7 billion to fund the state’s parks, trails, open spaces, and recreation projects.
Lottery revenue that exceeds a predetermined cap also supports public education programs.
Current estimates place Colorado Lottery revenues near the middle in annual lottery sales among states in the US. However, some recent news provides reasons for optimism.
In April, the Colorado Lottery announced the hiring of a new Player Health Manager, evidence of the state’s commitment to responsible gaming.
Furthermore, statistics for Colorado’s 2023 fiscal year reveal a new record of nearly $890 million in sales.
And with IGT’s continuing partnership and support, those numbers could soar even higher.
IGT’s experience could push CO Lottery toward $1 billion in annual sales
IGT is a leader in the global lottery market, providing support and services to 26 of the 46 lotteries in the United States, and eight of the world’s 10 largest lotteries.
The company also continues to pursue further innovation and expansion. In May, IGT extended its agreement with the Mississippi Lottery for three more years.
Then in June, IGT was selected to operate and oversee Ohio’s estimated 10,000 video lottery terminals for the next 10 years.
Photo by Talaj via Shutterstock
Graphics from the Colorado Lottery and IGT
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