Wisconsin Lottery Unveils New Missing Children Tool To Support Prince Act

Last week, the Wisconsin Lottery announced a new communications tool to help support the Prince Act.

The Prince Act, also known as the Wisconsin Act 272, expanded the criteria for issuing alerts for missing children in the state.

The Wisconsin Lottery has been a participant in the state Department of Justice AMBER Alert program since 2004.

Beginning in August 2024, the new communications tool will display a missing child alert on all lottery terminals in the state, like those for lottery draw games. Each announcement will feature information about missing children and details on who to contact for further information.

Missing children alerts through the Wisconsin Lottery

According to the Wisconsin Lottery’s announcement, terminals will display information at more than 3,700 lottery locations across the state when an AMBER Alert is initiated.

“Something important we can do to help is to be another set of eyes for our law enforcement agencies across the state,” said Wisconsin Lottery Director Cindy Polzin. “Our retail partners have been a great resource in support of both AMBER and Silver Alerts.”

In a May 2023 press release, the Wisconsin Department of Justice said it had broadcast 57 AMBER Alerts since the program started. More than 50% of the cases saw the AMBER Alert program help recover missing children. This new lottery announcement system could help boost those numbers.

On top of the AMBER Alert program, the Wisconsin Lottery also participates in the Silver Alert network, which helps locate missing seniors with cognitive issues.

WI Lottery benefitting from Ms. PAC-MAN instant game

The Wisconsin Lottery has been flush with announcements over the past few months. Most notably, the introduction of a Ms. PAC-MAN game made waves in the state.

The $3 instant game outperformed many similar tickets at the same price point by a wide margin.

The Ms. PAC-MAN game sees players scratching off pathways in a recreation of the classic arcade game’s maze. Leading Ms. PAC-MAN to a prize exit will reveal a reward, the maximum being one of three $30,000 paydays.


Photo by Damian Dovarganes / AP

About the Author

Cole Rush

Cole Rush

Cole Rush is a contributor for PlayiLottery who spent six years working at Scientific Games, one of the world's leading lottery operators. He writes for a handful of Catena Media sites, covering online lottery, iGaming, sports betting, and more. A prolific writer in the US gaming market, Cole also has bylines at iGaming Business, ICE 365, and IGB North America. You can email him at [email protected].
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