Scientific Games, the global leader in instant lottery tickets, has introduced new technology to elevate the industry standard in game quality, security, and innovation.
The company held a ribbon-cutting ceremony at its Atlanta headquarters Wednesday to celebrate the release of its high-definition tech.
Moving forward, it will use this technology to produce instant lottery games at its facilities worldwide.
$65 million invested in new Scientific Games lottery technology
The ceremony commemorated SG’s completion of a $65 million investment into upgrading its technology. The new tech affords lotteries more flexibility in producing games and playstyles, allowing them to create a better game experience for their player base.
According to John Schulz, President of Americas and Global Instant Products for Scientific Games, these advancements should help deliver games faster and create more excitement among existing and future players. In theory, this will lead to increased sales and revenue.
Additionally, the new technology utilizes numerous environmentally friendly components. All lottery tickets will be printed on recyclable paper with water-based inks, using energy-efficient production practices.
Schulz said in a press release:
“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers. We are committed to continued investment to evolve scratch gameplay for responsible consumer entertainment experiences.”
Technology builds on 50 years of lottery success
A true lottery pioneer, Scientific Games was responsible for the first instant scratch games. SG’s co-founder, John Koza, utilized his computer programming background to invent the game, and it first became available in 1974.
Since then, SG has continued to innovate, not only through an expanded catalog, but also in security and technology. SG tickets guarantee that nobody can trace them, ensuring the safety of any potential winners.
Its technology offerings include gaming systems, point-of-sale technology, logistics, and business intelligence platforms.
In addition to its global headquarters, major technology center, and instant game production facility in Atlanta, the company has six major technology centers worldwide and four instant game production facilities on four continents.
“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world. They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics. Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry,” said Schulz.
Scientific Games receives ‘B’ grade from Fitch Ratings
SG continues to expand its footprint in retail and iLottery products. The company estimates it has about a 70% market share of the global instant lottery ticket industry, including 50 countries and 40 US jurisdictions.
Fitch Ratings, a top credit rating agency that evaluates businesses worldwide, recently gave SG a ‘B’ grade with a stable outlook.
The grade puts SG into the “highly speculative” category, but Fitch cited high leverage and solid market position in the lottery industry as reasons to be bullish on Scientific Games. Furthermore, the agency expects SG to play a significant role in the growing iLottery industry.
Photo by Scientific Games
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