The games will go on. Scientific Games and Fremantle, a leading distributor of game show and entertainment brands, have announced a partnership extension that will keep popular titles such as The Price is Right, Family Feud, and Press Your Luck available to lottery players.
Scientific Games is the world’s largest lottery game creator, with an extensive catalog of lottery draw games, instant options, and numerous terminal-based games, as well. The company provides iLottery content and services to 150 lotteries in 50 countries across the world. The continuation of Scientific Games’ agreement with Fremantle ensures that its game library will retain familiar television and pop culture titles.
“We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together,” Tina Hoover, VP of Licensing for Scientific Games, said in a news release. “Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands.”
Iconic game shows already have an extensive footprint in lottery
Scientific Games has utilized Fremantle’s biggest brands – The Price is Right, Family Feud, and Press Your Luck – in more than 100 different games in the company’s history. Those titles have been featured in multiple formats, including scratch, Fast Play, and digital games, as well as second-chance promotions and linked multistate lottery games.
Erica Gadecki, Senior Vice President of Partnership Solutions for Fremantle, said in the press release:
“We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled.”
Price is Right, Press Your Luck, and Family Feud deliver familiar fun to iLottery
As noted in the release, Scientific Games uses familiarity with the game shows to help enhance the gameplay and foster additional excitement with lottery titles built around those famous brands.
For example, Price is Right scratch-off tickets have featured the legendary wheel, the popular game Plinko, Showcase Showdown graphics, and much, much more. Meanwhile, other games have utilized the famous Family Feud board and Press Your Luck’s well-known Whammy.
“We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love,” Hoover said. “We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years.”
Additional agreements strengthen Scientific Games
Scientific Games also extended another partnership this month, announcing a new six-year contract with the Washington Lottery. Scientific Games first began working with the state in 2014, and this past fiscal year, the Washington Lottery reached a record $1.003 billion in sales.
A separate recent Scientific Games deal will bring one of the internet’s biggest retailers into the lottery space.
Scientific Games has reached an agreement with Gift & Go, a gift-giving platform powered by Amazon, to let select lottery players use the service for loyalty perks and second-chance rewards. Lotteries in Arkansas, Maine, Maryland, Missouri, and North Dakota have already implemented the Gift & Go rewards program, and others are expected to follow.
Photo by Scientific Games
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