Online Surge Produces Record Sales For Kentucky Lottery In FY24

Image showing online lottery gaming with a laptop and lotto balls along with the Kentucky state outline featuring the Kentucky Lottery logo for a story about Kentucky setting a new sales record in FY24 thanks to its iLottery product.

The Kentucky Lottery blew past its previous sales record in fiscal year 2024.

Aided by Kentucky online lottery sales, the state generated $2.10 billion in overall purchases for the year. That was an increase of 14% year over year, up $256.9 million from the previous record of $1.84 billion in FY23.

The increase in overall sales can be almost directly attributed to iLottery.

Online purchases were up $246.7 million YoY.

Kentucky online lottery sales hit $671.4 million

The Kentucky iLottery posted sales of $671.4 million in FY24 according to its annual report sent to PlayiLottery.

That was a 57.1% increase from the $424.7 million the state did in FY23.

Online sales continue to see rapid growth for the Kentucky Lottery. Starting in April 2016, iLottery has brought in big revenue gains each year.

Kentucky keeps adding to its online lottery games library as well, which explains the progressive growth.

It offers:

  • Instant Play
  • Keno
  • Powerball
  • Mega Millions
  • Cash Pop
  • Lucky for Life
  • Pick 3
  • Pick 4
  • Kentucky 5
  • Cash Ball 225

Instant Plays remain the biggest source of iLottery sales for Kentucky. That product has seen impressive growth year over year:

  • FY16: $0.4 million
  • FY17: $5.2 million
  • FY18: $10.3 million
  • FY19: $17.3 million
  • FY20: $33.2 million
  • FY21: $118.6 million
  • FY22: $226.1 million
  • FY23: $394.0 million
  • FY24: $634.9 million

This past fiscal year produced the biggest increase in total dollars, even though previous years have seen more growth by percentage.

This was also the largest percentage iLottery Instant Plays had in total sales. In FY24, the online options accounted for 30.3% of the total revenue. In FY23, it was just 21.4%, while it was only 13.5% the year prior.

The state’s Instant Play options include multistate progressive jackpots, something more states are starting to utilize to build on iLottery sales. Overall, the Kentucky Lottery has nearly 100 Instant Play offerings.

Draw sales up nearly $20 million in Kentucky

On top of the success of iLottery, Kentucky saw its draw sales increase in FY24.

The state lottery reported $522.2 million in draw game revenue this past year, $18.7 million more than the $503.5 million Kentucky did in FY23.

When it came to instant games, Kentucky announced $940.8 million in sales. That was down just $2.7 million from FY23’s $943.5 million.

All-in-all, these sales numbers led to a $405.4 million transfer to the state. The record contribution to education was up 5.5% compared to the $384.3 million it provided in FY23.

 

Photo by Talaj via Shutterstock
Graphic from the Kentucky Lottery

About the Author

Drew Ellis

Drew Ellis

Lead Writer
A member of Catena Media since 2020, Drew Ellis is the Lead Writer at PlayiLottery, where he handles coverage of the online lottery industry in the US. He previously spearheaded news content at PlayMichigan, where he covered one of the most prominent online lottery industries in the US — among the many other aspects of Michigan's sprawling iGaming market. You can email him at [email protected].
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