Lottery courier Lotto.com is going live in its 10th state, as it debuts in Arizona on Tuesday.
The third-party platform will offer online sales of retail lottery draw games in Arizona. Plus, Lotto.com will be able to provide select scratch tickets for purchase, as well.
With the second-largest market share of US couriers, Lotto.com is now able to add to its customer base of nearly 2 million with this latest launch.
Arizona becomes 2nd Lotto.com addition in 2024
The release in Arizona gives Lotto.com access to 10 different states. It joins:
- Arkansas
- Colorado
- Minnesota
- Nebraska
- New Jersey
- New York
- Ohio
- Oregon
- Texas
Lotto.com CEO Thomas Metzger stressed the importance of adding a 10th state in Tuesday’s press release:
“Today marks a great milestone for our team at Lotto.com, as we proudly launch the platform in our tenth state. The expansion not only highlights our brand’s continuous growth, but also reaffirms our dedication to revolutionizing the lottery industry across the nation.”
Arizona is the second state to join the Lotto.com family this year. Nebraska was added back in April.
According to the release, Lotto.com will be partnered with “Players Café” in Tempe for its retail purchases.
Lotto.com leads couriers for scratch-off states
One of the big keys to this addition is that Lotto.com will be able to offer retail scratch tickets in Arizona.
That’s something that is limited in the courier industry.
However, Lotto.com is the leader when it comes to that product. It is able to offer scratch tickets in six different states with Arizona now in the mix. Jackpocket is the only other courier to sell scratchers, but it is limited to just two states.
The two couriers make up 94% of the US market’s sales, with Jackpocket responsible for 64% last year.
A recent report from Eilers & Krejcik Gaming found that purchasing scratch tickets through a courier was a timely process.
With limited price points available as is, transactions could take 30-90 minutes from when the purchase was made to the time the player receives the ticket.
Expanding the scratch ticket business is crucial for courier growth, as it accounted for less than 1% of US lottery sales in 2023.
EKG projects the compound annual growth rate (CAGR) for scratch ticket sales over the next five years is 76%. Draw-based games have a 22% CAGR over the same period.
The quicker that these couriers can expand and improve their scratch ticket sales, the more rapidly their business should grow.
Photo by Talaj via Shutterstock
Graphics from the Arizona Lottery and Lotto.com
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