The state of Florida is dipping its toe into the lottery courier industry.
On Thursday, theLotter announced it would soon be available in the Sunshine State.
This marks the first courier to break into Florida. That now makes 21 states in the US with at least one courier service available.
These couriers allow for the online purchase of retail lottery draw games.
Florida becomes theLotter’s 6th state
By adding Florida, theLotter will be operational in six different states.
It has already established itself in Minnesota, New Jersey, New York, Oregon, and Texas.
The CEO of theLotter Group, Yael Hertz, expressed his excitement about landing a spot in Florida in a press release:
“We’re thrilled to bring our services to Florida. Our launch in the Sunshine State marks a significant milestone for theLotter, and we are extremely proud to offer an accessible platform for ordering lottery tickets online. This brings a renewed level of convenience to customers in the area.”
While theLotter announced it is coming to Florida “soon,” it didn’t provide a specific start date.
Once launched, Florida Lottery players will be able to buy multistate and in-state draw games through the platform. Tickets will then be purchased at a retailer by the company and scanned into the player’s account.
Customers deposit money into their accounts, and any winnings below $600 will be placed there automatically. Larger prizes will see players receive the physical winning ticket to take to the Florida Lottery offices.
The courier makes its money by charging a 30% fee on ticket purchases.
Florida Lottery given extra funding
Last month, the Florida Lottery was provided a big role in the Focus on Florida’s Future budget.
Gov. Ron DeSantis allotted $10.6 million for the state lottery to update its systems and hire more staff. Portions will also go to reward retailers that make the most sales.
The Florida Lottery is coming off a record-breaking $9.8 billion in sales for fiscal year 2022-23. Sales numbers for FY23-24 aren’t available as of yet, but opening the door to couriers is an effort to keep building on purchases.
A report from Eilers & Krejcik Gaming indicated that couriers made up less than 1% of US lottery sales in 2023.
However, the couriers are expanding somewhat rapidly and finding new major avenues to promote their business.
Jackpot.com has secured deals with the Associated Press and Global Gaming Data in recent months. These agreements will see these businesses offer lottery sales where Jackpot.com is available.
Google has also begun permitting ads from lottery couriers on its website.
Not to mention, theLotter has added three states in recent months, while others like Lotto.com and Jackpocket continue to build up their reach, as well.
Photo by vectorfusionart via Shutterstock
Graphics from the Florida Lottery and theLotter
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