Fresh off securing a new partnership with the Associated Press, Jackpot.com also came to an agreement with Global Gaming Data on Monday.
A sports and lottery distributor, Global Gaming Data will be releasing a lottery data widget that offers integrated lottery ticket sales through Jackpot.com.
The move allows digital media groups around the US to monetize their lottery results content. It will also give their audiences the ability to legally purchase state tickets for lottery draw games where Jackpot.com is regulated.
A total of 6 states to offer lottery sales through new widget
Through the partnership with Jackpot.com, a lottery courier, Global Gaming Data’s widget will offer consumers the ability to purchase select lottery tickets.
Powerball, Mega Millions, and other state draw game tickets in Massachusetts, New York, Texas, Ohio, New Jersey, and Arkansas will be available.
As Jackpot.com becomes regulated in more states, players using the widget in those locations will also be able to make purchases.
Global Gaming Data’s Managing Partner, John Brier, provided his thoughts on the partnership through a press release:
“We are excited to bring digital lottery ticket sales to consumers across the country through this partnership with Jackpot.com, while driving new revenue for our online media customers.”
Partnerships will help lottery courier services grow
Jackpot.com offers third-party online sales of retail lottery tickets.
It is one of five couriers operating in the US, joining the likes of Jackpocket and Lotto.com.
In the last week, Jackpot.com has scored two major partnerships to expand its outreach.
Last week, The Associated Press announced Jackpot would be its official courier. The AP will use the company for state lottery results and also to provide purchasing opportunities in states where Jackpot is available.
This form of integration is a big next step for lottery couriers to expand their audience and player database with low customer acquisition.
“Digital publishers across the US can easily integrate our lottery data widget into their online properties, giving their audiences access to up to date lottery results and information. Giving those audiences the ability to purchase lottery tickets is a win-win for consumers and our digital publisher clients,” Brier said in the press release.
“This is a watershed moment in the lottery courier landscape, bringing the convenience of purchasing lottery tickets online to consumers while generating substantial new revenue’s for digital media groups.”
According to a recent report from Eilers and Krejcik Gaming, lottery couriers accounted for 0.8% of US lottery sales in 2023.
Of the $108.4 billion in total lottery sales, couriers amassed $905 million last year.
Photo by Talaj via Shutterstock
Graphics from Jackpot.com and Global Gaming Data
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