TheLotter Launches In New York, Becoming Lottery Courier’s Fifth State

Another lottery courier is expanding its services.

This weekend, theLotter announced it was launching in New York. That makes five states to accept theLotter into their respective borders.

The courier is now able to make online sales of retail lottery draw games in New York.

NY Gaming Commission licenses theLotter

New York joins Minnesota, New Jersey, Oregon and Texas to feature theLotter as an available courier.

Recently, the Malta-based company received a license from the New York Gaming Commission to operate in the state.

Peggy Daniel, theLotter’s US General Manager, talked about the importance of adding New York as part of its US expansion, in a press release.

“Our launch in New York marks another significant milestone for theLotter, following closely on the heels of our successful launch in New Jersey only a month ago. As someone who grew up in the tristate area, I am immensely proud that our company has been licensed as a lottery courier in the state. We are thrilled to be able to continue extending our services into additional states in the coming months.”

Customers that use theLotter will be able to purchase tickets for Powerball, Mega Millions and other New York local draws through its website and mobile app.

Other games, like scratch tickets, will not be available for residents through theLotter.

New York stacking up courier options

New York is not among the states with online lotteries.

It doesn’t allow consumers to purchase lottery tickets through the New York Lottery website.

However, the state is not being shy about allowing courier services.

With this addition, New York now has waved the green flag for four different couriers.

Along with theLotter, it also has Jackpocket, Jackpot.com and Lotto.com available to its lottery customers.

According to a study from Eilers & Krejcik Gaming, couriers accounted for less than 1% of US lottery sales in 2023.

TheLotter was among the lowest of those sales. Jackpocket had 64% of the sales, bringing in about $76.8 million. Lotto.com had about 30%, while the remaining three combined for 6%.

EKG projected that the couriers will bump up their market share of sales to 2.6% by 2028.

 

Photo by PlayiLottery
Graphic from theLotter

About the Author

Drew Ellis

Drew Ellis

Lead Writer
A member of Catena Media since 2020, Drew Ellis is the Lead Writer at PlayiLottery, where he handles coverage of the online and retail lottery industry in the US. He previously spearheaded news content at PlayMichigan, where he covered one of the most prominent online lottery industries in the US — among the many other aspects of Michigan's sprawling iGaming market. You can email him at [email protected].
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