The Texas Lottery was the first to jump into the $100 scratch ticket pool.
Two years ago, the state became the first in the US to unveil the price point.
It was an important move in the Lone Star State, as Texas relies heavily on its scratch ticket business, accounting for over 80% of its overall lottery revenue this year.
Now, with three $100 tickets, is it helping the scratch business enough to carry the low sales from lottery draw games in the state?
Not quite.
Through 38 weeks of fiscal year 2024, Texas has produced $6.13 billion in lottery sales, which is down 2.7% from a year ago at this point.
Adding to the struggle is that scratch sales altogether are down over $108 million this year.
Texas Lottery $170 million behind 2023 sales pace
According to the Texas Lottery Commission, Texas has $6.13 billion in lottery sales for fiscal year 2024 through May 18. That’s nearly $170 million less than the $6.30 billion it had at this point last year.
Most game categories are down in sales, but the trouble area comes from scratch tickets.
They have sold just under $4.8 billion in FY24, compared to $4.91 billion in FY23 at this time.
The scratch tickets account for 82.5% of all lottery sales for Texas, so a drop of any kind has large ramifications.
Out of the 38 weeks of FY24, only eight have seen scratch sales stronger than the same week in FY23.
The fiscal year concludes for Texas at the end of August.
$100 scratch ticket sales up 22% as third game introduced
Texas was the first to release a $100 scratch ticket, doing so in 2022, while other states have jumped on board since.
Last year, Texas introduced a second ticket. Now, it is up to three different options: $400 Million Mega Bucks, $20 Million Supreme, and Loteria Supreme.
Overall, the Texas Lottery is giving back 80% of the sales in prizes at this price point. Two of the three games have a minimum prize of $150.
The top prizes are pretty staggering. Each is at least $4 million, while the $20 Million Supreme game literally has a $20 million top prize. All three games launched with four top prizes available.
Sales of the $100 price point sit at $475.2 million through 38 weeks of this fiscal year. That is up 22.6% compared to last year, when it had $387.5 million at this point with its two tickets.
The $100 tickets account for 9.9% of the scratch ticket sales this year for Texas.
$20 lottery tickets still top sellers, $100 options fifth in Texas
Despite introducing the $100 tickets and having 10 game options at the $50 price point, it is the $20 tickets that generate the most sales for Texas this year.
Here’s a look at what each price point is doing for the state in FY24:
- $1: 12 games – $52.7 million (1.1%)
- $2: 18 games – $130.9 million (2.7%)
- $3: 7 games – $145.5 million (3.0%)
- $5: 51 games – $832.8 million (17.4%)
- $10: 30 games – $1.08 billion (22.4%)
- $20: 23 games – $1.10 billion (23.0%)
- $30: 5 games – $268.5 million (5.6%)
- $50: 10 games – $713.5 million (14.9%)
- $100: 3 games – $475.2 million (9.9%)
The top-five sales by game also show that lower-priced titles are still succeeding in Texas despite the $100 options:
- Mega Loteria: $7.8 million ($10)
- Million Dollar Loteria: $6.6 million ($20)
- $400 Million Mega Bucks: $6.2 million ($100)
- Loteria Supreme: $5.5 million ($100)
- Super Loteria: $5.3 million ($5)
Photo by Mehaniq via Shutterstock
Graphic from the Texas Lottery
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