Instant iLottery Games Make $50M In First 4 Months In North Carolina

In their short existence, online instant lottery games in North Carolina are seeing big results.

Digital instants, online games offered by the North Carolina Education Lottery, have already brought in $50 million in revenue for the state — while existing for just four months.

The early revenue numbers already blew past early projections for the new iLottery state.

North Carolina digital instants 420% ahead of projections

The North Carolina Education Lottery (NCEL) held Revenue Generating Committee and Finance and Audit Committee meetings last week. During those meetings, it was disclosed that since their launch on Nov. 15 of last year, digital instant win games in North Carolina have generated nearly 150,000 users.

On top of that, the games offered on the NCEL website and online app have created $50 million in gross gaming revenue.

The revenue is outdoing early state projections by 420%.

Early projections called on North Carolina to make $40 million off digital instants within the first year, but not quite this quickly.

These latest reports follow the same trend North Carolina saw when it first went live with iLottery on Nov. 15.

Over the first two weeks of online lottery, North Carolina produced over $32 million in sales. Those early results led to more than $2 million being raised for state education.

NCEL offers wide range of online lottery games

The NCEL currently offers 17 different digital instant games. Price ranges for the games vary anywhere from 5 cents to $30.

NeoPollard Interactive has provided the North Carolina Education Lottery with its portfolio of digital instant games. The two recently agreed on a two-year contract extension for NeoPollard’s online products and support.

Along with the digital instants, North Carolina offers the following games for online play:

  • Powerball
  • Mega Millions
  • Lucky For Life
  • Cash 5
  • Pick 4
  • Pick 3
  • Keno

Through legislation agreed upon in order for online lottery to launch in North Carolina, players have wager caps.

NCEL online play is capped at $505 in wagers per day, $2,000 per week, and $4,000 per month.

North Carolina competing with top US lottery markets

Online lottery play is growing around the United States.

According to Statista, online lottery revenue is projected to reach $5.74 billion in the US for 2024.

North Carolina’s $50 million in revenue through less than half a year puts it among the country’s leaders in iLottery revenue.

The Michigan online lottery saw $183.5 million in revenue for fiscal year 2023. That was down from $193.2 million in FY 2022 and from $241.8 million in FY 2021.

In FY 2023, the Pennsylvania online lottery generated $922.7 million in sales. Of that, $872.5 million came from eInstant games. Those titles awarded $772.3 million in prizes, bringing in about $100 million in revenue for the year.

The Illinois online lottery doesn’t provide a specific monetary value for its iLottery sales. However, the state reported that sales are up by a third in the first half of FY 2024 when compared to the first half of FY 2023.

 

Photo by PlayiLottery

About the Author

Drew Ellis

Drew Ellis

Lead Writer
A member of Catena Media since 2020, Drew Ellis is the Lead Writer at PlayiLottery, where he handles coverage of the online and retail lottery industry in the US. He previously spearheaded news content at PlayMichigan, where he covered one of the most prominent online lottery industries in the US — among the many other aspects of Michigan's sprawling iGaming market. You can email him at [email protected].
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