Behind Lottery Business, Pollard Banknote Stock Up 67% Over Last 5 Years

Investors who have played the long game with Pollard Banknote Limited (PBL) have been rewarded.

Over a five-year span, the PBL stock has seen a 67% rise in its price.

Listed at (Canadian dollar) 22.05 in April 2019, the stock sits at CAD 35.34 as of Wednesday. On April 5, the stock was at CAD 36.88.

The PBL stock is outperforming return averages by 35% over the last five years, with its ties to the lottery helping drive the impressive market performance.

Pollard Banknote has been one of North America’s top suppliers of retail instant win games and lottery draw games.

Stock analysts strongly backing Pollard Banknote

The 67% increase in stock price is quite notable for PBL, considering the average market return is around 32%, according to Simply Wall St.

Pollard Banknote stock has seen a lot of shifts during the five-year span. It peaked at CAD 61.13 back on May 28, 2021, then hit a low of CAD 16.01 on Nov. 4, 2022.

Since the low, the stock has climbed 120.7%.

Multiple market analyst firms have been bullish on PBL. Most are giving it a “buy” rating with a suggested price of around CAD 35-40:

  • Acumen Capital: CAD 45-47 (March report)
  • Canaccord Genuity Group: CAD 37-40 (March)
  • Cormark: CAD 35-38 (January)
  • Raymond James: CAD 37-43 (March)

Pollard Banknote works with over 60 worldwide lotteries

PBL recently secured a new five-year contract with the Michigan Lottery to provide 90% of the state’s instant tickets. The agreement also has an option to be extended by a year, or for up to an additional five years.

Pollard Banknote also earned a contract to supply pull-tab tickets in the state.

Overall, PBL is a partner to over 60 lotteries worldwide. The company has nine different facilities throughout North America, including its home office in Winnipeg.

NeoPollard a force in North American iLottery industry

As part of a partnership between NeoGames and Pollard Banknote, NeoPollard is aiming to be one of the major iLottery players on the continent.

The company already has deals with the Michigan online lotteryVirginia online lotteryNew Hampshire online lottery, and upcoming West Virginia online lottery. NeoPollard also recently added North Carolina to its iLottery partners.

According to Eilers & Krejcik Gaming, NeoPollard held 65% of the online lottery gross wager market share in the US in early 2023.


Photo by PlayiLottery

About the Author

Drew Ellis

Drew Ellis

Lead Writer
A member of Catena Media since 2020, Drew Ellis is the Lead Writer at PlayiLottery, where he handles coverage of the online and retail lottery industry in the US. He previously spearheaded news content at PlayMichigan, where he covered one of the most prominent online lottery industries in the US — among the many other aspects of Michigan's sprawling iGaming market. You can email him at [email protected].
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