For the second year in a row, the Arizona Lottery is celebrating a sales record.
For fiscal year 2024, Arizona had $1.53 billion in total lottery sales. This generated $300 million back to the state.
The total was just under 1% growth from last year’s record and marks the second consecutive year the state has gone over $1.5 billion.
Lottery draw games pushed Arizona to the new record. Having online lottery couriers active in the state helped boost draw game sales, though the effect was likely fairly small.
Arizona Lottery surpasses projections
The new record was growth year over year, but $1.53 billion in sales also surpassed state projections.
It was 5.39% over the $1.44 billion budget for FY24.
The landscape of sales fits in with many of the other states we have seen. Scratch and instant sales were down for the year. The state did $1.05 billion in instant/scratch sales, which was down 2.7% year over year. When it came to draw games, total sales came in at $479.2 million. That was up 9.4% from last year and over 50% past what was budgeted.
Every draw category grew year over year.
- Multistate: $321.5 million, up 5.5%
- In-state: $102.9 million, up 21.2%
- Fast Play: $51.9 million, up 12.5%
- Quick Draw: $3.0 million, up 15.7%
Quick Draw still early in development for Arizona Lottery
Arizona is now approaching the two-year anniversary of the Quick Draw games.
Chris Rogers, Chief Marketing Officer of the Arizona Lottery, detailed the state’s Quick Draw efforts to build the product over FY24 in a piece for NASPL Insights.
Rogers found the Quick Draw products were a game that bridged the gap between traditional draw games and scratch tickets. He finds they also provide a nice compliment to other games in the Arizona Lottery library.
“These games draw hourly, providing continuous engagement and excitement. Players can easily follow the action through the Players Club app and website or when they are out and about on screens at bars and restaurants. This round-the-clock availability has made Quick Draw a distinctive offering in our lineup.”
Two games in particular have done well for Maryland. “5/10/45” and “Two to Win” have combined for over 57% of the sales of Quick Draw games.
While the product was up nearly 16% in sales for FY24, it still finished 12.2% below projection. The state is still finding its footing with the product, but expects it to continue to grow in sales for the next year.
“We are excited about Quick Draw’s future and its potential for driving lottery growth and player engagement.”
Arizona doesn’t have online sales but has three couriers
The Arizona Lottery isn’t among the states with online lotteries. At least, it isn’t among those with a state-run online lottery.
However, three couriers have been given the go-ahead to operate in the state. Jackpocket, Lotto.com and Mido Lotto offer online purchases of the state’s retail lottery draw games.
Did online lottery sales help bring about this record year of sales? It’s hard to say for sure, as courier sales numbers are not broken down by state. However, the most likely answer is that online lottery sales had only a very small impact. Courier sales in calendar year 2023 accounted for just over 0.8% of total lottery sales in the US.
Jackpocket and Lotto.com have been building their inventory of states in recent years. Lotto.com is up to 10 with the addition of Arizona in June. Jackpocket is up to 17 states, as well as Washington D.C. and Puerto Rico.
That number appears to be on the rise as more states add couriers and couriers begin building on their ability to sell scratch tickets.
Photo by PlayiLottery
Image courtesy of Arizona Lottery
About the Author
