Allwyn’s Entry Into US Lottery Helps It Nearly Double Revenue In 2023

The year 2023 was a big one for Allwyn.

As an international leader for lottery draw games and instant win games, the company nearly doubled its revenue growth last year.

It marked Allwyn’s big introduction into the US market, with its acquisition of Camelot LS Group to operate the Illinois Lottery.

The Allwyn LS Group has a 10-year agreement with Illinois, while also being a partner to the Arkansas Scholarship Lottery.

Allwyn’s push into the US was a key reason for its success in 2023 and into the future, according to CEO Robert Chvatal in the company’s yearly report:

“Our acquisition of Allwyn LS Group establishes us in the United States and also strengthens our in-house capabilities with respect to certain elements of the technology stack that are critical to our customers’ experience.”

Allwyn secured many important deals last year

Just how good were Allwyn’s 2023 financials?

The total revenue was 7.9 billion euros, which equates to $8.51 billion. That was revenue growth of 98%.

The adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) was 1.5 billion euros, or $1.62 billion. The EBITDA growth margin was 41%.

One of the leading lottery operators around the globe, Allwyn has a big impact in seven different countries.

Along with its foray into the US market, Allwyn struck a deal in February to become the United Kingdom’s national lottery operator for 10 years.

Also in February, Allwyn reached an agreement with Instant Win Gaming (IWG) to acquire 70% ownership interest. IWG is a top supplier of online instant games to more than 25 national and state lotteries around the globe.

The focus of Allwyn has always been to be a far-reaching lottery provider, according to Chair of the Board, Karelo Komarek, in the annual report:

“Our journey to improve lotteries began just over a decade ago and Allwyn is now a leading multi-national lottery operator.”

Illinois Lottery sales up for the fiscal year

The Allwyn connection with Illinois is already seeing strong results.

While total sales are up nearly 4% through eight months of the fiscal year, iLottery sales have increased even greater.

In February, the Illinois online lottery reported it had $434 million in sales. That was a 28% jump from where it stood at the same point a year ago ($339 million).

Currently, iLottery sales are accounting for about 17% of total lottery sales in Illinois.

AI a focus for Allwyn to connect to younger audiences

With 2023 now well into the rearview mirror, the question for Allwyn is how to build on it.

The company already put out a wide-ranging report on how it is focusing on connecting better with Generation Z.

To do that, it requires innovation within its available lottery apps. Allwyn hopes to create a leader in digital evolution and engagement, two key factors in the younger generation.

This year, Allwyn is putting a lot of energy into building on its AI program.

Artificial Intelligence has already been deployed by Allwyn to support responsible gaming in some of its worldwide markets.


Photo by New Africa via Shutterstock
Graphic from Allwyn Entertainment

About the Author

Drew Ellis

Drew Ellis

Lead Writer
A member of Catena Media since 2020, Drew Ellis is the Lead Writer at PlayiLottery, where he handles coverage of the online and retail lottery industry in the US. He previously spearheaded news content at PlayMichigan, where he covered one of the most prominent online lottery industries in the US — among the many other aspects of Michigan's sprawling iGaming market. You can email him at [email protected].
Back To Top